William Sammons

Most entrepreneurs use their CRM like a calendar with extra buttons. It reminds them about birthdays, anniversaries, follow-ups, and maybe who opened an email. These are all essential, money-making activities, but it is also leaving a lot of value sitting on the table. A well-used CRM is not just a list of people. It is a map of relationships. And if you look at it that way, something interesting happens. You stop asking, “Who should I sell to today?” and start asking, “Who in my network...

Maybe you don’t need a new lead source, first let's see how you handle the people you already have. Spring cleaning is not just for your rugs and junk drawers; your CRM also needs to be periodically cleaned and organized too. And most CRMs are cluttered with noise. Old names. No context. No next step. No real intention. That’s not a relationship system; that’s more like a digital junk drawer. So how about we spend time to reset, for the next week, spend 30 minutes a day going through your...

As we continue our week of repeating our messaging, I want to start by noting the obvious, yet forgotten, that people process content differently. If you only communicate in one style, you’re accidentally excluding part of your audience. This is will help you organize, plan, and create your content each week as you find ways to hone in on different styles to meet certain learning preferences. I LOVE helping you save time and simplify your marketing. Let’s look at five common audience “brains”...