William Sammons

We've talked about the skill. We've talked about the messaging. Now let's talk about the most important step: actually showing up in the right places. Because if what I am teaching is going to work, you need to be consistently putting yourself in front of the right people. Consistency isn't accidental. It's calendared. It's tracked. And it starts with knowing exactly where to focus your energy and for another talk on another day, in fact, I will assume that you have a work calendar and that...

On Monday we talked about why positioning yourself as a referral partner is one of the most powerful moves a local service professional can make. Today, let's get specific, because knowing the skill is one thing, but knowing exactly when and where to use it is what separates the marketers who get consistent referrals from the ones who are still waiting on them. Here are 4 real situations where your new referral positioning skill goes to work. 1. Networking Events and Chamber Mixers This is...

Most referral marketers have a positioning problem they don't even know they have, or they know there is a communication problem, but are so close to their business they do not know how to fix it. I typically find that most people don't refer you because they are not sure how to describe what you do or who you can help. They want to help. They know someone who needs you. But when the moment arrives, at a dinner table, in a group chat, at a school pickup, they freeze. They say something vague...