First We Listen, Then We Act
- William Sammons
- Mar 27
- 2 min read
Monday, I came after cold leads.
Wednesday, we talked about why AI is making the problem worse, not better.
So today we move right into the Call to Action, as we always do on Fridays.
Because if you’ve been reading along thinking, “Yeah, this is exactly what I’ve been dealing with.” “I’m tired of chasing people.” “This actually makes sense…”
Then we are ready to have a real conversation about action. You can't get stronger by reading about pushups.
A lot of people LOVE reading about better marketing, AND I appreciate your attention and for your support. But after spending over 15 years in the classroom, I also want to inspire changes and growth. I want this content to be useful!
So instead of another tip, another idea, another “you should try this…” Let’s give you a chance to try it for yourself...do the pushups.
Here’s What I Want You to Do
Do not rebuild your business, do not create some massive plan, just run a simple challenge.
I created the 5 Day Challenge to help you decide whether you actually want to run your business more efficiently, more effectively, and with passion.
What It Actually Is (No Fluff Version)
This is not a course you watch and feel good about; this is 5 days of actually doing something different. And by the end you will have at least one more person in your CRM as your ally.
Each day, you’re going to:
Reach out to a local business
Start a real conversation
Look for a way to give value
Begin building a referral relationship
Keep it simple, no overthinking, no “perfect message.” Just action.
What’s Going to Happen (If You Actually Do It)
Day 1, you’re going to hesitate.
Day 2, you’ll realize it’s not that bad.
Day 3, you’ll start noticing opportunities you’ve been missing.
Day 4, conversations get easier.
Day 5… you start to see how this could actually work.
Not because it’s some crazy system, this is how I have built my business for the past 15 years.
And… It’s $5
Not because that’s what it’s worth, but because free gets treated like… free.
You sign up. You forget about it. You tell yourself you’ll get to it later.
You won’t.
This is just enough to make you say: “Alright… I’m actually going to try this.”
Call to Action
If this week hit home even a little bit…Don’t scroll to the next thing.
Test it. TAKE ACTION.
Take the 5 Day Challenge. See if referral marketing is actually your move… or if you’re just hoping it is.
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