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We've talked about the skill. We've talked about the messaging. Now let's talk about the most important step: actually showing up in the right places. Because if what I am teaching is going to work, you need to be consistently putting yourself in front of the right people. Consistency isn't accidental. It's calendared. It's tracked. And it starts with knowing exactly where to focus your energy and for another talk on another day, in fact, I will assume that you have a work ca

On Monday we talked about why positioning yourself as a referral partner is one of the most powerful moves a local service professional can make. Today, let's get specific, because knowing the skill is one thing, but knowing exactly when and where to use it is what separates the marketers who get consistent referrals from the ones who are still waiting on them. Here are 4 real situations where your new referral positioning skill goes to work. 1. Networking Events and Chamber

Most referral marketers have a positioning problem they don't even know they have, or they know there is a communication problem, but are so close to their business they do not know how to fix it. I typically find that most people don't refer you because they are not sure how to describe what you do or who you can help. They want to help. They know someone who needs you. But when the moment arrives, at a dinner table, in a group chat, at a school pickup, they freeze. They say

And my favorite time of the week... no, not Friday (we all work weekends, let's face it), BUT Call to Action Friday! Today we talk about what actually makes people stop scrolling, comment, tag their friends, and feel like they're part of something. Practical strategy that you can start using today before Happy Hour. Friday is your secret weapon. It's the day people are mentally checked out of work and emotionally open. They want to feel good, they want community, they want to

Let's start today with the fact that I am COMPLETELY a day off due to Easter and I have spent the week recollaborating for some reason. That being said, on Tuesday (not Monday as usual), we talked about turning your posts into conversations. Picking up where we left off, you sent the messages. Maybe you got a reply. Maybe you got a "haha, so true!" and then... silence. And now you're wondering if it was worth it. It was because you're not done. Here's what nobody thinks about

You're Not Posting to Grow a Business. You're Posting to Feel Busy. There. Someone had to say it. You spent 45 minutes crafting the perfect post. You picked the right photo, rewrote the caption four times, and added hashtags like you were casting a spell. It went live. You got 47 likes, three fire emojis, and a comment from your cousin saying "great stuff!" And then... nothing, but the pressure to do another one and hope that someone takes the next step to buy your services.

Happy Friday, you have made it through the week AND took on the Marketing Assessment Week! On Day 1, we defined why we need to assess our strategy, and yesterday we looked at the 3 Pillars of a strong plan: Efficient, Effective, and Fun I want to start with my painful truth: Challenges" aren't as popular as they used to be. Most of the time, they are thinly veiled sales tactics, just a gateway into an exhausting email sequence where you are hammered with offers until you "buy

Mid-week check-in, as we continue to work on assessing your marketing and reflecting on whether it is actually working for you.   On Monday, we talked about how to utilize the 5 Day Challenge to determine the strengths and weaknesses of your marketing, what you enjoy, what you are willing to do to achieve your goals...and if you currently have the skills to make it happen for yourself.   As we get started today, my reminder for you: If your marketing feels like a heavy lift,

I continue to preach, and hear other experts agree, that posting content is the new business card. Where once the strategy was to build an audience, get their attention, and then sneak in some sales among the content, and people would buy.   Consumers are both savvy and gullible at the same time; they have moved on from purchasing from content, but marketers have developed all-new strategies...E-Commerce, Workshops, new paid ad campaigns, selling bots, and more. So when you a

Monday, I came after cold leads. Wednesday, we talked about why AI is making the problem worse, not better. So today we move right into the Call to Action, as we always do on Fridays. Because if you’ve been reading along thinking, “Yeah, this is exactly what I’ve been dealing with.” “I’m tired of chasing people.” “This actually makes sense…” Then we are ready to have a real conversation about action. You can't get stronger by reading about pushups. A lot of people LOVE readin

Monday, I started bold, calling out cold leads, and today I am going to stay on brand...because we need to have this talk about cold marketing and the flashy new things. With the quickly advancing voice of AI, Cold emails. LinkedIn messages and text messages are getting less genuine and more annoying because more marketers can use bots at scale to spray and pray. And here’s the problem: AI does not solve your marketing issues, it just makes the mistakes faster and in mass. Le

Let’s stop pretending this works just because you can make some sales in the short term.   You wake up, grab your coffee, sit down at your desk… and spend two hours making cold calls to people who: Don’t know you Didn’t ask for you Don’t trust you And somehow…you’re surprised it feels like pulling teeth? You feel like a salesperson exchanging transactions for dollars.   Here’s the real issue. Cold leads aren’t just inefficient… they train you to expect rejection. Now flip the

Alright, we’ve talked all week about moving away from cold outreach and toward something that actually works. Now it’s time to try it as part of our Call to Action Friday! And in the spirit of Live Local, this won't be a full overhaul; we will not be building a whole new system, but just one simple action. Actionable. Doable. Effective.   The One Video Challenge Here’s your assignment for today. Do   one video . That’s it. Step 1: Pick a Local Business You Like A business you

By now, you’ve probably realized something: Cold outreach is a grind. Cold calls, cold messages, cold emails… It’s a lot of effort just to get someone to   maybe   respond 3% of the time, and then drop you the moment a cheaper version of you is available. This trend does not mean you’re doing it wrong, but because you’re asking for attention from people who have no reason to give it to you and don't know you. So instead of blowing up your entire strategy, let’s do something s

Today, let's start with simple and reclaim 15 Minutes From Cold Marketing. By now we’ve talked about why cold calls rarely work the way people hope they will. I personally hate it because it interrupts people. They feel awkward. And most of the time, they lead to a polite “not interested.” It has always felt like you are paying a third party for the right to call and bother people.   So today, let’s do something more productive. Instead of eliminating cold outreach entirely,

Alright. We have been talking about your CRM all week. On Monday, we cleaned it up. On Wednesday, we talked about why it is suddenly one of the most powerful marketing tools you have. And today… well, today is Call to Action Friday. Which means it is time to stop nodding along and actually do something with it. By now, I know you see the value. You understand that your CRM is not just a list of contacts, it is a map of relationships. It helps you follow up, track interactions

Let's keep the Monday momentum going by repeating the fact that most entrepreneurs use their CRM like a calendar with extra buttons. Nice review of Monday, and if this speaks to you, then you will love what comes next... A well-used CRM is not just a list of people. It is a   map of relationships . And if you look at it that way, something interesting happens. You stop asking, “Who should I sell to today?” and start asking, “Who in my network should probably know each other?”

Most entrepreneurs use their CRM like a calendar with extra buttons. It reminds them about birthdays, anniversaries, follow-ups, and maybe who opened an email. These are all essential, money-making activities, but it is also leaving a lot of value sitting on the table. A well-used CRM is not just a list of people. It is a map of relationships. And if you look at it that way, something interesting happens. You stop asking, “Who should I sell to today?” and start asking, “Who i

Maybe you don’t need a new lead source, first let's see how you handle the people you already have. Spring cleaning is not just for your rugs and junk drawers; your CRM also needs to be periodically cleaned and organized too. And most CRMs are cluttered with noise. Old names. No context. No next step. No real intention. That’s not a relationship system; that’s more like a digital junk drawer. So how about we spend time to reset, for the next week, spend 30 minutes a day going

As we continue our week of repeating our messaging, I want to start by noting the obvious, yet forgotten, that people process content differently. If you only communicate in one style, you’re accidentally excluding part of your audience. This is will help you organize, plan, and create your content each week as you find ways to hone in on different styles to meet certain learning preferences. I LOVE helping you save time and simplify your marketing. Let’s look at five common