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Do you feel like most marketing is loud, constant, and forgettable? Not because people are bad at it or don't have something worth saying, but because a lot of it is built to fill space, not build relationships. So here’s a simple test you can run this week: If your marketing disappeared for 30 days, would anyone notice? Not “would you lose likes.” Would anyone actually miss it enough to reach out? If that question makes you uncomfortable, good. It means you are about to get

What I love most from blogs and content are ACTIONABLE steps I can take, which is what we are going to do today. Most marketing ideas fail for one simple reason, there is no follow-up. Businesses try something once, feel busy, and then move on without capturing the connection or building momentum. Warm Marketing flips that pattern. The action is only half the work. The real value comes from what you do after  the action. Here are three Warm Marketing moves you can do this wee

I am in a lot of marketing meetings each week and a common theme in every business right now is looking at the budget and asking the same question: Where can we tighten things up without disappearing? The default answer in marketing has been to either spend more to “break through the noise” or pull back and hope referrals magically show up. Warm Marketing takes a different approach. Instead of buying attention over and over again and chasing new customers, it focuses on build

You’ve made it through the week, I don't know about you, but it feels like everyone has been "busy" to start the year. We’ve talked about finding your focus and tracking the data, but there is one final piece to the puzzle: Reflection . Most entrepreneurs are "people of action," not "people of reflection". We tend to wear "busy" as a badge of honor, but if you don't stop to look at where you've been, you'll likely repeat the same dysfunctional behaviors next week. Why You Sho

Marketing isn’t just about selling products or services. It’s about connecting with people . When you build strong relationships, your marketing becomes more effective, authentic, and sustainable. I’ve seen firsthand how focusing on relationship-building can transform a business. Let’s dive into why this approach matters and how you can make it work for you. What Relationship-Building in Marketing Really Means Relationship-building in marketing is about creating genuine conne

It is a cold Hump Day today, so we will need to brainstorm and let our work keep us warm. We’ve spent the first half of the week talking about Finding Your Focus  by choosing the marketing activities that feel like "fun" and align with your natural skill sets. But once you’ve picked your lane, the next question is always: How do I know this is actually working? In the world of warm marketing, we don't track "vanity metrics" (just listen to EVERY expert I have on my podcast) l

As we step into 2026, many of us are staring at a long list of shoulds. We should be on TikTok, we should start a podcast, we should be sending daily emails. It’s easy to feel overwhelmed by the sheer volume of strategies available to us. Last week, we talked about the power of getting specific and niching down. But how do you decide which specific path to follow when you have a million ideas? In warm marketing, scaling isn't about doing more; it’s about doing what works cons

Before you plan another post, run another ad, or add another idea, do this first. Step one: Write one sentence  that clearly states who you serve.Not a run-on. Not a paragraph. One clean sentence. If it takes more than one sentence, you’re still sitting in the wrong chair. Step two: Now give that person a name. Write out a full day in their life . Where do they live?What time do they wake up?What do they wear to work?What do they eat for lunch?Where do they scroll when they’r

Marketing can feel overwhelming. There’s so much noise out there, and it’s easy to get lost in the crowd. But what if you could cut through all that clutter by simply being yourself ? That’s the power of authentic marketing strategies. When you connect with your audience in a genuine way, you build trust, loyalty, and long-term success. Let’s dive into how you can bring authenticity into your marketing and watch your business thrive. Why Authentic Marketing Strategies Matter

Earlier this week, we talked about why scaling is not about doing more. I set the mindset shift with you that it is about getting more specific. That idea feels counterintuitive, especially in a world that constantly tells business owners to post more, reach more people, and be everywhere at once or do crazy dances to get the attention. But warm marketing does not scale by widening the net or doing The Macarena (google it, that's a funny reference, trust me). It scales by tig

Marketing can feel like a maze. So many strategies, so many buzzwords, and often, it’s hard to know what really works. But here’s the truth: authentic marketing education is a game-changer. It’s about connecting with your audience in a real, honest way. No gimmicks. No pushy sales tactics. Just genuine connection. Let me walk you through why authentic marketing matters, how it can transform your business, and practical steps you can take to make it work for you. Why Authenti

Most people think scaling means doing more. More posts, more platforms, more effort. That mindset works for cold marketing, but it quietly breaks warm marketing. Warm marketing succeeds because it feels personal, familiar, and intentional. When you try to scale it by adding volume, you dilute the very thing that made it work in the first place...and it begins to interfere with your everyday business.   Real scale in warm marketing comes from   niching down , not spreading out

A 3-minute self-assessment Instructions for the reader:   Answer honestly (sometimes obvious is not so obvious, right?). This is not about being “good at marketing,” it’s about whether your systems actually support you on a bad week. Rate each statement from   1 to 5   1 = Strongly Disagree 5 = Strongly Agree Section 1: Pattern Recognition I understand what is actually working in my marketing. I can clearly identify which recent marketing actions led to real conversations. I

Marketing has changed. It’s no longer about shouting the loudest or chasing every lead. Instead, it’s about building real connections . When you connect authentically, your business grows naturally. You attract clients who truly want what you offer. That’s the magic of connection-building strategies. Let’s dive into how you can transform your marketing by focusing on genuine relationships. I’ll share practical tips, examples, and easy-to-follow steps to help you create market

Building on the blog from Monday, the focus is not on new tactics, tools, or platforms. It is on tightening the skills that actually make warm marketing work. New year motivation fades quickly, like by March quickly. Systems and skills are what stay, and this week is about evaluating honestly before adding anything else. Warm marketing is simple, but it is not automatic. These three skills separate people who stay busy from people who build momentum. Each one can be improved

As we kick the blog back into motion this Monday, this week is not about chasing shiny new tactics or downloading another tool you swear you’ll use “this time.” It’s about slowing down just enough to sharpen the skills that actually make warm marketing work. The new year naturally invites reflection. But reflection without action is just journaling. This week is about evaluating your abilities honestly and tightening the fundamentals so everything you do next actually sticks.

Building trust with your audience is the secret sauce to growing a thriving business. When people trust you, they’re more likely to buy from you, recommend you, and stick around for the long haul. But how do you build that trust in a way that feels natural and authentic? That’s exactly what I’m diving into today. Let’s explore some actionable trust-building marketing strategies that you can start using right now. These aren’t just theories - they’re practical steps that will

How You End This Week Matters More Than You Think Christmas Eve has a strange energy. Half the world is already mentally checked out, while the other half pretends it’s a normal workday. Almost no one is producing their best work. That tension is where stress sneaks in. So let’s call this what it is. Christmas Eve is not a productivity contest. No one wins an award for sending the most emails today. No one looks back and says, “I’m glad I pushed harder on December 24th.” Wha

How does that holiday shopping list look? This is the week where everyone says  things are slowing down, yet somehow your to do list did not get the memo. Emails still come in. Clients still need things. Ideas still pop into your head at the worst possible moments, like during a family dinner or while standing in line for cookies shaped like reindeer. Let's go over some tips that will lower your blood pressure: balance is not equal time. It is intentional effort. You are not

Starting something new can feel overwhelming. But what if I told you that in just five days, you could kickstart your lead generation and see real results? That’s exactly what the 5 day lead challenge is designed to do. It’s a simple, focused way to attract your ideal clients without the usual stress or cold outreach. Let me walk you through how to succeed in this challenge. I’ll share practical tips, clear steps, and encouragement to keep you motivated. Ready? Let’s dive in