Call to Action Friday: Replace Likes for Business
- William Sammons
- Nov 21
- 2 min read
Wrapping up the Week:
Accountability Score: Tally up your actions this week, 1 point for each accomplishment
Not completed but still important: As you reflect, we need to continually analyze your results - what tasks did not get finished, but you still believe are important
Not completed, but may need to cut: Keep a close eye on certain actions on your list that may not be producing, you may not enjoy, and are getting skipped
New Connections: Who did you meet this week and were added to your CRM
Big Win this week: What is one thing that went well, that you are proud of from the week (we will start Monday with your wins)
One focus for next week: What do we need to get done next week to make it a suc
The Blog:
Entrepreneurs spend so much time trying to be seen online that they forget the simplest truth about business. Your next opportunity is a real person in your community who has never met you. Not an algorithm. Not a trend. Not a Hand Jive Dance. Not a random stranger scrolling past your post. A real human being with real needs, real goals, and real connections of their own.
And staying on brand with Live Local teachings, let's be practical and keep our actions simple in our Call to Action Friday. Most business owners want more clients, more visibility, and more referrals, yet they never introduce themselves to the people who live and work right around them. They wait for attention instead of creating a connection. That is why warm marketing works. It is the one strategy that forces you to get out of your head and start building real relationships.

So here is your simple call to action today. Pick three people in your community that you have not met yet and make it your goal to meet them before the year ends. Not online. Not in a comment section. In person or in a real conversation. This one small action can shift your entire momentum.
When you meet them, focus on rapport, not results. Ask questions. Listen. Learn what they value and what they are working on. How did they start their business? What motivates them? What are some of their business pain points? Then find one small way to add value. Share a resource, highlight their business, leave a review, or make an introduction. Once you do that, add them to your CRM so this is not just a moment. It becomes a relationship you can nurture.
After that, follow up by the end of the year with more value. This is what separates warm marketing from empty networking. Anyone can shake a hand. Very few follow through. When you do, you become memorable. You become someone they trust and someone they are excited to connect with again. And that is how opportunities start to show up without you having to chase them.
If you want to learn how to turn these small actions into a full warm marketing system, join the 5 Day Challenge and get your free copy of my book. Your business grows when your relationships grow.




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