From Fun to Tracking!

It is a cold Hump Day today, so we will need to brainstorm and let our work keep us warm. We’ve spent the first half of the week talking about Finding Your Focus by choosing the marketing activities that feel like "fun" and align with your natural skill sets.

But once you’ve picked your lane, the next question is always: How do I know this is actually working?

In the world of warm marketing, we don't track "vanity metrics" (just listen to EVERY expert I have on my podcast) likes or follows are not effective just for the sake of it. We track momentum.

If your marketing feels busy but your calendar is quiet, you need a simple way to see which activities are actually driving results.

Here are two efficient, "Live Local" approved tracking strategies to help you decide which activities deserve your energy:

1. The "Human Connection" Log (Relationship ROI)

Instead of counting how many people saw your post, count how many people you actually spoke to. Warm marketing lives and dies by the strength of your personal network.

By focusing on your Make the List strategy, you shift your focus from broad reach to deep connection.

• How to do it: Use a simple CRM to track how many new conversations were sparked by a specific activity, whether that was a local coffee chat, an email reply, or a DM.

• The Goal: If a strategy (like a weekly video) doesn't result in at least 2–3 genuine "human moments" or follow-ups a week, it’s time to look at your Business Values and see if the message is missing the mark (watch this week's Office Hours, which will release on Spotify this upcoming Monday for more ideas).

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2. The Content-to-Conversation Audit

Every piece of content you create should be a "compounding asset" that fuels a follow-up loop. If you’re using a Content Calendar (which I absolutely do), don't just check off the box that you "posted", track the bridge between the post and the appointment.

• How to do it: Assign a specific "Why" to every item in your Warm Marketing Scheduler. At the end of the week, look at your tracker and note which specific prompts led to the most direct engagement or questions.

• The Goal: Identify the "top 20%" of your content that is driving 80% of your actual business conversations. Double down on those themes and let go of the noise that isn't moving the needle.

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Tracking doesn't have to be a "data grind." It’s simply about keeping a pulse on the relationships that build your business. When you have the data to prove what works, you can lean into your "fun" marketing with total confidence.

Which of these two tracking methods feels more manageable for you to start this week, tracking your actual conversations or auditing your content's "job"?

To have a quick chat about how your marketing plan is working, here is my calendar: https://calendly.com/livelocalteam/15-minute-marketing-analysis