The 30 Day Disappear Test

Do you feel like most marketing is loud, constant, and forgettable? Not because people are bad at it or don't have something worth saying, but because a lot of it is built to fill space, not build relationships.

So here’s a simple test you can run this week: If your marketing disappeared for 30 days, would anyone notice?

Not “would you lose likes.” Would anyone actually miss it enough to reach out?

If that question makes you uncomfortable, good. It means you are about to get clarity.

This week, let's fix your content:

1. A quick audit of what is working, what is noise

2. A clear connection between your marketing and your business values

3. One specific way you can add real value that people would miss

4. One sentence that becomes your marketing compass for the next 30 days

No fluff. Let’s do it.

Step 1: The 30 Day Disappearance Audit

Grab a note on your phone or a sheet of paper. Answer these three questions fast:

1. Who would text, DM, or email me if I stopped posting tomorrow?

2. Who contacted me in the last 30 days because of my content?

3. What content led to a real conversation, not a like?

If you cannot answer, that is not a failure. That is useful data.

I want us to stop posting into the void, then blaming the algorithm or the audience, when the real issue is they are not creating anything that triggers a response.

Step 2: Find the Difference Between Attention and Impact

Now look at your last 10 pieces of content.

Make two columns:

Column A, Got Attention Column B, Created Impact

Put each post in one column.

Attention is likes, views, and quick comments...vanity metrics. Impact is replies, DMs, referrals, someone repeating your idea back to you, or someone asking for help.

If most of your posts land in Column A, you do not need better hooks. You need a better purpose.

Step 3: Check Your Values, Then Check Your Marketing

This is where most people get exposed.

Write down 3 values you want your business to be known for.

Examples: Community Trust, Consistency, Quality, Clarity, Service, Craftsmanship, Speed, Education, Integrity (or choose 3 of your own)

Now ask: Which of my last 10 posts clearly demonstrate these values?

Not hint at them. Demonstrate them and repeat them.

If your values are not visible in your marketing, they do not exist to your audience. People cannot believe what they cannot see.

Step 4: Pick ONE Value and focus on it this month

This is the decision step, and most people avoid it because it requires focus. Choose one lane where you can add disproportionate value consistently.

Pick one. Not three. Trying to be helpful everywhere usually makes you memorable nowhere.

Step 5: Write Your 30 Day Noticeable Statement

This is your output. This is the line that guides the next month.

Complete this sentence:

If someone missed my marketing for 30 days, they would miss __________.

Examples: If someone missed my marketing for 30 days, they would miss practical local business introductions that lead to real referrals.

If you struggle to fill it in, that is the point. It means your marketing is not built around a clear promise yet.

Step 6: The Fast Fix for This Week

Before you post anything else, do this:

1. Pick one REAL person you can help this week.

2. Create one piece of content that helps that person.

3. Then do the part most people skip, follow up.

Send it directly to them, or message someone who would benefit.

Final Thought

If your marketing disappeared for 30 days and no one noticed, it does not mean you are invisible. It means you have not committed to being unforgettable yet.

The good news is, that is not a talent problem. That is a focus problem. And focus is fixable, so stick around this week and learn how to fix your marketing.

To have a quick chat about how your marketing plan is working, here is my calendar: https://calendly.com/livelocalteam/15-minute-marketing-analysis