Less SOUNDS Easy, but is it?

There is a reason nobody is reading a Charles Dickens novel at the beach.

It is July, the sun is out, the kids are loud, having fun, and nobody has the patience for four hundred pages of setup before you get to the point. And yet so many of us write to our audience like we are getting paid by the word or worse, using AI to write mini novel newsletters.

Your audience will see all the wording, especially in the time crunch of summer, and keep scrolling or delete your email. Here is what I preach: Simple is not lazy, simple is the hardest thing you will ever write. It sounds easy on paper, but the execution is where everyone trips.

Today I want to share three things that actually work:

First, outline before you write. Three bullet points, nothing more: A hook that sounds like you and not a robot. Then the one thing your audience actually needs to care about. And finally, the next step you want them to take. If you cannot fit that outline on a napkin and still have room to wipe your mouth on it, you are overcomplicating it.

Second, challenge every line. Can you say this in fewer words? Less is more is not a cute saying, it is the whole job. Cut until it almost hurts, then cut one more time. We only have the audience's attention until the kids start asking for grilled cheese for lunch, so get the point quickly.

Third, read it out loud. The exact moment you feel bored hearing your own words, your audience checked out three sentences ago. Go back to your napkin outline and make it shorter, sharper, more focused.

Mastering the short matters more than ever right now, so many people are letting AI write everything for them, and it all sounds the same. Same rhythm, same polish, same forgettable mush. BUT not you, get personal and you get short, you stand out instantly, especially in the fast pace of summer when nobody has time for the noise.

Simple is not a smaller version of complicated. It is a sharper one. It took more work, not less. You did the thinking so your audience does not have to.

Which of these three is hardest for you, the outline, the cutting, or reading it out loud?

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