Preparing During the Slump Season
- William Sammons
- Oct 8
- 2 min read
Accountability Check In:
Review your weekly calendar: How are your activities going so far - if you missed some, we can still make up lost time.
Your Accountability Score: How do we look, what is your halftime (mid-week) score?
Priorities to Finish the Week: List two things that you NEED to get done still to make this a successful week.
Weekly Theme reminder: Remember this week is about simplifying the warm marketing process.
The Blog:
The slow season isn’t just a pause — it’s a mirror. When sales cool and conversations quiet down, that’s when the best business owners look inward. It’s the time to reflect, learn, and make small but powerful adjustments. Don’t let the downtime slip away; use it to better understand why your business performs the way it does, so you can make next year stronger and smoother.
Warm marketers know that preparation creates confidence. It’s not about hustling harder — it’s about building smarter. The habits, relationships, and systems you create now become your safety net when business picks up again. Instead of waiting for things to get busy, focus on what you can fine-tune behind the scenes.
Here are four ways to prepare during the slump season:
Review your year with honesty. Look at what worked and what didn’t — in your marketing, communication, and consistency. Patterns will tell you where to focus next.
Organize your warm leads. Clean up your contact list, sort who you haven’t talked to in months, and schedule a few genuine check-ins. These are the roots of next season’s growth.
Refresh your message. Update your website, social media bios, or content themes to reflect where your business really is now. The people watching you will notice the clarity.
Learn a new skill. Take that course, attend that workshop, or explore a new tool you’ve been avoiding. Slow time is skill time — and the best entrepreneurs use it to grow sharper, not stale.
Momentum doesn’t disappear — it just changes form. The slow season gives you time to reset your rhythm and step into the next cycle sharper, calmer, and more intentional. So grab a notebook, block an afternoon, and plan the version of your business you want to see in motion come spring.
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