Real Conversations with Non-Sales Holiday Content

Accountability Check In:

Review your weekly calendar: How are your activities going so far - if you missed some, we can still make up lost time. 

Your Accountability Score: How do we look, what is your halftime (mid-week) score?

Priorities to Finish the Week: List two things that you NEED to get done still to make this a successful week.

Weekly Theme reminder: Remember this week is about simplifying the warm marketing process.

The Blog:

Monday’s post was about creating connection; today is about keeping it alive. Engagement isn’t built on perfect captions; it’s built on conversation. When you shift from broadcasting to connecting, people start to see you as part of their community, not just a business asking for attention. And the holidays are the easiest time of year to do it because everyone wants to talk about food, family, and fun...and local business. 

I find the best practice is to ask questions that matter to them, not to your business. For example, instead of posting “What’s your favorite holiday dish?” try “What’s one holiday dish your family loves from Old McDonalad's Farm?” Both posts use the same comment button, but one creates emotion, shouts out a local business, and builds a story while the other just creates data. When people share local stories, they connect memories to you, which is exactly what you want.

You can also build micro-interactions. Comment on someone’s Thanksgiving photo with something personal or tag more of your friends to draw in a bigger crowd. Share a local event post and tag a small business owner who might want to go. Host a poll about holiday movies and drop your own funny choice in the comments to keep it light. You’re showing up as a neighbor, not a salesperson, and that is where brand loyalty begins.

Try these three ideas this week:

1. “The Gratitude Tag” – Post what you’re thankful for in your business and tag two other entrepreneurs to do the same.

2. “Gift of a Review” – Share a link to a local business you love and invite others to leave them a positive review. Encourage your followers to tag a business they’ve reviewed recently too. It spreads goodwill and visibility at the same time.

3. “Local Shoutout Chain” – Invite followers to tag their favorite local shop or restaurant. Then highlight a few of those businesses in your story or next post.

The goal is not more likes, it’s more laughter, more replies, and more reasons for people to remember your name in a good way. That is the art of non-direct marketing and the secret behind every brand that feels human.