When Selling isn't Selling

Get Started Monday:

Weekly Theme: How to create content that is not direct sales effectively.

Marketing Momentum Tip: As we finish up the time of year, most people are not interested in being sold, but we need to stay front of mind.

Accountability Check-In: Look at your weekly planner, what actions do you need to take today and tomorrow to be on track for the Wednesday accountability blog? 

List a win from last week: [Your Reflective Answer]

The Blog:

We’ve all seen it, the realtor posting about stuffing recipes or the lender teaching how to make the perfect Thanksgiving cocktail. At first glance, it seems totally unrelated to business.

But that’s the secret, it works precisely because it’s not selling. In a never-ending feed of “Just Listed” and “Market Updates,” lifestyle posts make people pause. They remind your audience that you’re a person first, and that connection is what converts cold leads into warm fans.

Here’s why it works. People don’t scroll social media to be sold, they scroll to be entertained, inspired, or distracted from folding laundry. When your content mixes real life with your business, you’re showing up where they already are.

The algorithm rewards engagement, and people reward authenticity. Sharing a Thanksgiving meal prep idea says, “I understand your life,” while another listing post says, “I need something from you.” Guess which one people actually engage with.

Now, let’s talk leverage. Non-direct content builds your brand personality, the side of you people remember when they are ready to buy or refer. For example, if your Thanksgiving reel shows you deep frying a turkey with the caption, “Risky investments aren’t always bad,” you’ve just turned humor into brand recall. You become the familiar face that lives in their head rent-free, the one who feels local, real, and approachable.

Here are three Fall-themed ideas you can steal and post this week:

1. “The Pie Chart Challenge” — share your favorite Thanksgiving pie recipe and compare it to a “pie chart of gratitude,” showing how your time is divided this season. A perfect mix of humor and heart.

2. “Pumpkin Spice Priorities” — a short video where you rank your top three Fall traditions, then invite followers to share theirs in the comments. This creates instant community conversation.

3. “Cozy Corners Tour” — a simple photo carousel of your favorite Fall spots around town, like a café, walking trail, or fire pit. Mention how good it feels to live local during this season.

So here’s your call to action. Don’t be afraid to entertain before you educate. Build value in connection first. Show what’s relatable about your life, your community, and your personality, then sprinkle your expertise naturally.

Because in warm marketing, your goal isn’t to sell homes every day, it’s to make people want to come to you when it’s time to buy one.

Also, PLEASE, PLEASE stay away from Politics, Religion, or hot-button issues. Sure, you will get clicks and comments, but there are so many ways to build repore without dividing your audience, limiting your client sphere, or even monitoring the comments for heated debates to delete. Your company marketing is not the time and place for such topics, so steer clear.

And, remember that I am still running the FREE book when you complete the 5 Day Challenge when you visit www.LiveLocalWarmMarketing. com!