Friday Call to Action: The 21 Day Challenge

Friday Finisher:

Accountability Score: Tally up your actions this week, 1 point for each accomplishment

Not completed but still important: As you reflect, we need to continually analyze your results - what tasks did not get finished, but you still believe are important

Not completed, but may need to cut: Keep a close eye on certain actions on your list that may not be producing, you may not enjoy, and are getting skipped

New Connections: Who did you meet this week and were added to your CRM

Big Win this week: What is one thing that went well, that you are proud of from the week (we will start Monday with your wins)

One focus for next week: What do we need to get done next week to make it a success.

The Blog:

If you’ve been following along this week, you’ve learned how non-direct content can build relationships that last longer than any ad campaign. It’s time to stop chasing sales and start building stories. December is when most people pull back, which makes it the best time to stand out. When everyone else goes quiet, you become the voice of consistency, creativity, and connection.

Non-direct marketing works because it shifts your brand from “What can I sell you?” to “What can we share?” It lets people feel your values, not just hear your offers. That feeling is what makes them remember you when they are ready to buy or refer later.

So instead of focusing on leads, focus on laughter, gratitude, and inspiration. That’s what people want to see during the holidays anyway.

Here are three campaign ideas to help you finish the year with energy and authenticity:

1. “The 21 Days of Gratitude” – Every day, share one person, place, or local business you’re grateful for. Tag them and add a short story about why they matter.

2. “Holiday Stories from the Community” – Invite your followers to share their favorite local holiday traditions or memories, then repost and celebrate them.

3. “The Warm Winter Project” – Highlight acts of kindness, volunteer opportunities, or small ways your audience can support local causes.

Now it’s your turn. Choose one of these campaigns and commit to it for the next 21 days. No sales pitches, no “buy now” buttons, just connection, creativity, and community. When the new year begins, your audience will already see you as the trusted local brand they want to work with.

Ready to make it official? Join the free 5 Day Warm Marketing Challenge and get your copy of Warm Marketing: How to Build Your Business by Building Your Community. Let’s make sure your brand finishes this year strong and starts the next one unstoppable.