Let's Do Less and Get More

I am looking around and finding that we are all exhausted. 

We are working harder than ever. Staff is leaner, budgets are tighter, and somehow the advice on LinkedIn is still "post five times a day and build your personal brand."

No thanks.

I think you are going to love my advice this week, because what I am seeing actually work right now is less content and more intention. The people winning are not the ones flooding the feed, they are the ones showing up with something real when they do show up...and no, they are not dancing, that rant is for another blog. 

Three strategies that are working:

1. Talk to one person, not everyone: Stop writing posts for "small business owners." Write a post for Sarah who runs the flower shop on Main Street and is worried about May. That post will resonate with every Sarah out there. Vague content gets scrolled past. Specific content gets saved and shared.

   
   

2. Share stories of your weekly wins and losses: Not what you think, not a hot take, but what you did and what is/isn't working. The client who called with a problem. The strategy that flopped. The conversation that changed your mind. Real beats polished and salesly every single time right now.

   
   

3. Spotlight someone else: Celebrate a local business doing something right. Tag the client who just hit a milestone. Shout out the contractor who showed up early. In a world where everyone is trying to be the main character, the people lifting others up stand out the most. Recognition builds community. Community builds business.

Here is the Live Local bonus: The best content strategy right now is not content at all. It is following up with the clients you already have. How are they doing, share a recent local video you did and get their feedback, do they recommend any other local businesses to support, are their kids donig any charity/fundraisers you can share, so many creative opportunities right in your database. 

When was the last time you checked in with someone who hired you six months ago? Not to sell. Just to see how they are doing. That one message will do more for your business this month than thirty LinkedIn posts.

We have been trained to think marketing means shouting louder or talking smoother. It does not; it means showing up smarter, to fewer people, more often.

Who is one local business or past client you could spotlight or reach out to this week?

If you are feeling stretched thin and want a second set of eyes on what is working and what is not in your marketing, let's talk. Grab a free 15-minute marketing analysis here: https://calendly.com/livelocalteam/15-minute-marketing-analysis