Please, Don't Talk About Sales to Sell

The Best Salespeople I Know Never Talk About Sales

In fact, I will go one step further, there are absolutely entrepreneurs in my community that follow my lead and do video commercials for local business owners; however, the mistake they make is the immediate pitch to sell right after the give. That undoes every bit of their effort. 

Referral Marketers aren't magic; none of them have some secret script or a funnel that took six months to build. What they have is something simpler and harder at the same time.

When you stop trying to convince people to buy and start being the kind of person people naturally turn to when they have a problem. I've been calling this being Town Hall lately in my talks and workshops: become Town Hall. 

Most local service professionals are stuck in the convincing business, and every conversation is a pitch (BOOOOOO!). What happens it that your sphere starts to believe that every interaction has an agenda behind it, and they can feel that. And then they start to avoid you and are somehow always too busy to return your call. 

I can let you in on a Live Local secret: the most effective thing you can do for your sales is to stop focusing on sales. Instead, focus on the problem you solve. Talk about it constantly, talk about what it costs people when that problem goes unaddressed, about what life looks like on the other side of it. Share stories about people who had that problem and what changed for them. Show up, week after week, as the person who understands that problem better than anyone else in the room.

When you do that long enough, something shifts. You stop being someone who sells a service, and you start becoming the obvious answer to a specific problem. And obvious answers do not need to be sold, they get called.

The contractors, agents, and local pros who seem to have it easy are not lucky. They did the work of making themselves impossible to overlook for the right people. They built a reputation around a problem, not a price point. They showed up with consistency in their community, online and off, until their name and that problem became linked in people's minds.

And then the phone started ringing without the cold calls (and You know how much I LOVE getting people out of cold calling).

This week, we are going to talk about what this actually looks like in practice. Not the theory, the real moves. How you show up. What you say and what you do not say. How do you build a presence that does the attracting for you so you are not white-knuckling every month, hoping the pipeline holds.

Because the way you Give with Intention is the message, if you are always selling, people assume you are always selling. But if you are always showing up as the person with the answers, people start showing up at your door.

That is the shift. And it is available to you right now, with exactly the audience you already have. What does it look like in your market when someone is the obvious answer?

If you want to see what this actually feels like in motion, I put together a free 5 Day Challenge specifically for local service professionals who are tired of chasing and ready to let their existing relationships do the heavy lifting. Five days. Real moves. No pitch, just proof that the business you are looking for is closer than you think.

You can check it out here: https://www.livelocalwarmmarketing.com/courses