Strategically Leave Cold Marketing

Today, let's start with simple and reclaim 15 Minutes From Cold Marketing. By now we’ve talked about why cold calls rarely work the way people hope they will.

I personally hate it because it interrupts people. They feel awkward. And most of the time, they lead to a polite “not interested.” It has always felt like you are paying a third party for the right to call and bother people. 

So today, let’s do something more productive. Instead of eliminating cold outreach entirely, let’s start reallocating a little time.

Just a little.

Step 1: Find 15 Minutes

Look at your daily marketing routine. Cold emails, cold calls, and random LinkedIn messages.

Take 15 minutes away from those activities and dedicate it to something much more powerful.

Connecting with real people in your community with DM messages, letters, pop-ups, and so many options to meet people. 

Step 2: Reach Out to One Local Business Owner

Not to sell them anything. Just to introduce yourself and start a conversation (on Wednesday, we will review the value-add offering strategy in more detail)

But here is the key rule: you need a reason for the meeting.

Because “I’d like to tell you about my services” is not exactly the most exciting invitation someone will receive that day...in fact, that is a repellent. 

This is where value comes in.

Step 3: Bring Something Valuable

One of the easiest ways to do this is through video spotlights for local businesses.

A quick conversation. A short video commercial highlighting what they do. Content they can use to promote their business.

Now the meeting makes sense, you’re not asking them for something, you’re offering them visibility and a valuable asset for their business. 

And suddenly, connecting with local business owners becomes a lot easier.

Step 4: Expand the Time

Start with 15 minutes a day.

Once it becomes part of your routine, move to 30 minutes.

Eventually, you may find yourself spending an hour a day building real relationships instead of chasing strangers.

And here’s the funny thing, when entrepreneurs make this shift, they often realize something.

Business starts coming from the community around them instead of people who have never heard of them before.

Which is exactly what the Live Local approach is designed to do.

To have a quick chat about how your marketing plan is working, here is my calendar: https://calendly.com/livelocalteam/15-minute-marketing-analysis