The 3 Part Test for Your Marketing
- William Sammons
- 19 hours ago
- 3 min read
Mid-week check-in, as we continue to work on assessing your marketing and reflecting on whether it is actually working for you.
On Monday, we talked about how to utilize the 5 Day Challenge to determine the strengths and weaknesses of your marketing, what you enjoy, what you are willing to do to achieve your goals...and if you currently have the skills to make it happen for yourself.
As we get started today, my reminder for you: If your marketing feels like a heavy lift, it’s usually because its missing one of three vital markers: Effectiveness, Efficiency, or Fun.
Here is how to assess your current strategy to see if it’s time to pivot or double down:
1. Is it Effective? (The Clarity Check): Effectiveness in warm marketing isn't measured by likes from strangers; it’s measured by clarity and recognition. Booked meetings, eager clients, engaged comments, be careful of the vanity metrics as your baseline.
The One Sentence Rule: If someone cannot describe exactly what you do in one sentence, your marketing is heavy and ineffective. Know who you are, what your values are, and who you want to attract with your business.
Specific Problem/Solution: Are you consistently associated with a specific problem and solution, or are you still saying vague things like I help small businesses?
Referral Organic Growth: Effective marketing is sharable; people don't share vague messages, they share clarity that they can relate with and meets their painpoints.
2. Is it Efficient? (The Loop Check) Efficiency is about doing less on purpose so that your efforts can compound. The Follow-Up Loop: Most efforts fail because nothing happens after someone engages. A truly efficient system uses a follow-up loop where one conversation fuels visibility and trust without you starting from scratch every time.
Repetition Over Innovation: It is more efficient to turn clarity into repetition than to constantly chase new shiny objects or next-gen platforms. Stay on brand, repeat and redress your most engaging messages over and over so the audience gets it and remembers it.
Asset Compounding: Without a follow-up loop, every post is a one-time effort instead of a compounding asset. One piece of long content can be multiple pieces, a video, a podcast, a flyer, there is no wrong way to redress your messaging.
3. Is it Fun? (The Sustainability Check)This might sound soft, but in warm marketing, if you aren't enjoying the routine, it won't scale. Warm marketing succeeds because it feels personal and intentional...AND you actually do it.
Avoiding the Noise: You shouldn't feel pressured to do crazy dances or the Macarena just to get attention. Do the marketing that you enjoy, that resonates with your audience and is therefore worth repeating.
Natural Conversations: When you niche down, conversations feel more natural and less salesy because you are meeting them where they know you have the solutions to their problems.
For the final assessment, if you stopped posting for two weeks, would the right people still know exactly what you do and who you help? If the answer is no, the issue isn't your effort, it's likely a lack of clarity, repetition, or follow-up.
Let's get your marketing back on track. If your current routine isn't hitting all three: Effective, Efficient, and Fun, let's fix it.
Which of these three areas—Effectiveness, Efficiency, or Fun—feels like the biggest missing piece in your business right now?
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