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Stop Posting More. Use What Already Worked ESPECIALLY as we are working on maintaining local business owner connections! If this week taught us anything, it’s this, posting isn’t magic, and engagement doesn’t come from hoping the algorithm notices you. On Monday, we talked about engagement and how posting acts like a business card. On Tuesday, we talked about consistency and why your message needs different formats to reach different people. Today is about action. Instead of

It’s Translation. It's how your audience absorbs you. If you’re frustrated that you’re posting consistently and still feel like you’re shouting into the ether, you’re not broken. Your content probably isn’t bad either, in fact I am seeing more quality content falling on deaf ears due to content saturation. The real issue is simpler and more uncomfortable. Your audience doesn’t absorb information the same way. Most people hear “be consistent” and think it means saying the same

And Conversations Are the Real Currency Social media has quietly shifted, and most people are still playing by the old rules. Posting no longer guarantees engagement, and honestly, it rarely should. Today, your content acts more like a business card than a conversation starter. People don’t comment first. They observe. They scroll your profile. They binge a few posts. They decide if you’re credible, relatable, and worth their time. Then, and only then, do they reach out. This

By the end of the week, most entrepreneurs already know they should be doing video. That is not the issue. The issue is that confidence is usually running on fumes by Friday. When people feel tired or unsure, telling them to “just go make another video” creates more resistance, not progress...like, "hey let's skip Happy Hour to run 3 miles in the woods, in the cold tonight." What actually works is removing pressure while still building momentum, setting the stage for effectiv

Video content continues to reshape how brands connect with their audiences. As 2026 approaches, marketers face the challenge of integrating video effectively into their plans to capture attention, build trust, and drive action. This post explores practical ways to include video content in your marketing strategy, helping you stay relevant and engage customers in meaningful ways. Video recording setup in a small studio Why Video Content Matters More Than Ever Video grabs atten

Here we are in the middle of the week and you did it. You posted that first video. Maybe you felt awkward, maybe you restarted three times, maybe you stared at the screen wondering why your voice suddenly sounded like it belonged to a different person (#1 Answer to why people don't start video: they don't like the sound of their own voice). It does not matter. The first video always lands in that magical category called “alright” and that is exactly where it belongs. You cros

A lot of entrepreneurs treat video like it is a dentist appointment that talks back. You know it is important, you know everyone keeps telling you it is the future of marketing, yet your brain still whispers please no. The funny thing is that most people do not actually hate video, they hate the pressure of feeling like they must perform and that others are judging them. The good news is that you do not need to be a natural on camera to win with video, you just need a smarter

We spent this week breaking down a simple, powerful Warm Marketing campaign that helps you support a local business owner and grow your own business at the same time. You learned the strategy, the platforms, and the distribution map that gets your content in front of your community   and   a brand-new audience. Now it’s time for the part that separates the people who “liked the idea” from the people who actually see results. Today’s Call to Action is consistency, not the vagu

Your campaign is underway, it is simple, straightforward, focused, and genuinely making business connections. Now Phase 2 is where this thing goes from “sweet little community gesture” to actual marketing leverage . You already did the Warm Marketing work in Phase 1: Identified a local business Captured a story Created Heart Content Logged them in your CRM Set up a follow-up task Now we shift gears. This is the Marketing Distribution Phase , and this is where most people comp

Marketing your business can feel like a maze. But it doesn’t have to be complicated or overwhelming. I’m here to share some straightforward, practical business marketing techniques that really work. These strategies will help you connect with your ideal clients and grow your business in a way that feels natural and authentic. Let’s dive in and explore how you can make your marketing efforts more effective and enjoyable. Smart Business Marketing Techniques to Try Today When it

Get Started Monday: Weekly Theme : A practical marketing campaign to end the year, and your business, on a strong note. Marketing Momentum Tip:  Warm Marketing can be simple, it can be step by step, and it can be highly effective! Accountability Check-In:  Look at your weekly planner, what actions do you need to take today and tomorrow to be on track for the Wednesday accountability blog?  List a win from last week : [Your Reflective Answer] The Blog: This week, I want you to

Friday Finisher: Accountability Score : Tally up your actions this week, 1 point for each accomplishment Not completed but still important : As you reflect, we need to continually analyze your results - what tasks did not get finished, but you still believe are important Not completed, but may need to cut : Keep a close eye on certain actions on your list that may not be producing, you may not enjoy, and are getting skipped New Connections : Who did you meet this week and wer

Review your weekly calendar:  How are your activities going so far - if you missed some, we can still make up lost time.  Your Accountability Score:  How do we look, what is your halftime (mid-week) score? Priorities to Finish the Week:  List two things that you NEED to get done still to make this a successful week. Weekly Theme reminder:  Remember this week is about simplifying the warm marketing process. The Blog: Wednesdays always have this reflective energy. You are far e

Get Started Monday: Weekly Theme : The cornerstone of the Live Local Marketing program is Giving with Intention. Having the right system in place that you can make an impact on both your community and your business. Marketing Momentum Tip:  We are shifting your mindset about marketing; it is not about likes, paid ads, or going viral. It is about Giving - NOT randomly, but with the Live Local Marketing system behind you for growth. Accountability Check-In:  Look at your weekly

Wrapping up the Week: Accountability Score : Tally up your actions this week, 1 point for each accomplishment Not completed but still important : As you reflect, we need to continually analyze your results - what tasks did not get finished, but you still believe are important Not completed, but may need to cut : Keep a close eye on certain actions on your list that may not be producing, you may not enjoy, and are getting skipped New Connections : Who did you meet this week an

Mid-Week Check In: Review your weekly calendar:  How are your activities going so far - if you missed some, we can still make up lost time.  Your Accountability Score:  How do we look, what is your halftime (mid-week) score? Priorities to Finish the Week:  List two things that you NEED to get done still to make this a successful week. Weekly Theme reminder:  Remember this week is about simplifying the warm marketing process. The Blog: We all hear the same advice from experts.

If you’re looking to grow your business without feeling pushy or salesy, you’re in the right place. I want to share some powerful insights about community engagement marketing that can help you build real connections and attract your ideal clients naturally. This approach is all about creating meaningful relationships and fostering trust in your local or niche community. Let’s dive into what makes community engagement marketing so effective and how you can start using it tod

Get Started Monday: Weekly Theme : Let's start focusing our actions on things that work, that will help you grow a business that will stand the test of time. Marketing Momentum Tip:   If going viral is your goal, you are setting your business up for short term gains...NOT because you can't do it, you might, but because that is not a business model that works. Accountability Check-In:  Look at your weekly planner, what actions do you need to take today and tomorrow to be on tr

Friday Finisher: Accountability Score : Tally up your actions this week, 1 point for each accomplishment Not completed but still important : As you reflect, we need to continually analyze your results - what tasks did not get finished, but you still believe are important Not completed, but may need to cut : Keep a close eye on certain actions on your list that may not be producing, you may not enjoy, and are getting skipped New Connections : Who did you meet this week and wer

Accountability Check In: Review your weekly calendar:  How are your activities going so far - if you missed some, we can still make up lost time.  Your Accountability Score:  How do we look, what is your halftime (mid-week) score? Priorities to Finish the Week:  List two things that you NEED to get done still to make this a successful week. Weekly Theme reminder:  Remember this week is about simplifying the warm marketing process. The Blog: Monday’s post was about creating co